JKRe

(pronounced "jay-kay-ray")

Full-stack creative.

Art direction, most of the time.

Strategy, animation, copy, content creation the rest of the time.

Brooks // Glycerin 21 Launch

Brooks // Marathon Season

Formica // Find Your Perfect

Curiosity // Just Curious

Brooks // Ghost Max Thirst Trap

Brooks // Puppy Day

pH-D // Coochie Content

TEDxUCincinnati // Constellations

Donatos // Edge-to-Edge Content

Roto-Rooter // Toilet Tweets

Penn Station // Put it in Your Face

TEDxUCincinnati // Doubt

Brooks // Holiday TikToks

Brooks // Retro Day Giveaway

Mixtapes

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JKRe

Full-stack creative, art director.

Ghost Max Thirst Trap

Brooks Running

As running shoe trends were moving more and more towards high-stack cushion and thriving in the athleisure & streetwear categories, Brooks wanted to launch the Ghost Max on social media in a way that was luxe, high-end, and simply cool – while still feeling platform native (i.e. not overly produced). Enter: the Ghost Max Thirst Trap, a creator-esque video to launch the most highly anticipated Brooks shoe of the year.