JKRe

Full-stack creative,  art director.

Brooks Holiday 'Toks

Brooks Running

Brooks Running is well-known for their limited edition color releases – they have even garnered a dedicated cult following, with people speculating on the new holiday releases up to months in advance. Because of this, we upped the ante on Instagram and TikTok any time Brooks was prepping for a new limited edition colorway release. From faking our own turkey trot to freezing a shoe in a block of ice, these mini-productions were always a hit with both our clients and our followers.

TikTok / Reels

Agency: Curiosity
Client: Brooks Running
Production: Curio @ Curiosity
My Role: Senior Art Director, Copywriting, occasional filming & editing