Behind the Shot

To capture the gravity-defying weightlessness of the new Glycerin 21, we sought out talent that were absolutely exceptional at headstands – gymnasts and yogis, mostly. Our team shot them upside down, using the sky and clouds as the backdrop. We then flipped the photos back so the shoes appeared right-side-up, walking (and running) on air.

Content Partnership

To further visualize the true weightlessness of the Glycerin 21, we partnered with @takeongravity to produce a series of short-form content for Instagram and YouTube that received over 8 million views.