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Once we delivered our fresh, new strategy, we filled feeds with trending memes, life moments you share over a pizza, delicious innovations (cauliflower wings, anyone?), and the latest TikTok sounds. Leveraging trend-sensing sessions and rapid content development, we crafted a process to quickly activate upon TikTok and Twitter’s ever-changing world of trends – resulting in dozens of top-performers reaching up to 400,000 views.