JKRe

Full-stack creative,  art director.

Edge-to-Edge Content

Donatos

Known for their signature party cut and edge-to-edge® toppings, legendary pizza chain Donatos was on a mission to turn up the heat on social. So how’d they do it? By creating timely, viral-worthy content that got consumers clamoring to swipe up.

Social
Content
TikTok / Reels

The Results

Once we delivered our fresh, new strategy, we filled feeds with trending memes, life moments you share over a pizza, delicious innovations (cauliflower wings, anyone?), and the latest TikTok sounds. Leveraging trend-sensing sessions and rapid content development, we crafted a process to quickly activate upon TikTok and Twitter’s ever-changing world of trends – resulting in dozens of top-performers reaching up to 400,000 views.

Agency: Curiosity
Client: Donatos
My Role: Art Direction, Animation, Content Strategy, sometimes copy and talent