For decades, Formica has been the world-renowned leader in surfacing solutions. But with increased pressure from other surfacing providers, Formica® needed a way to stay fresh with the next generation of decision makers. The ultimate challenge? Getting designers and DIY-ers to choose Formica surfaces for their projects. To convince them, Formica needed designers and consumers to see themselves in a Formica space.
The Results
Two months after the Find Your Perfect™ launch, lookbook downloads (the primary KPI) had more than doubled that of the 2018 campaign. By month three, lookbook downloads totalled 7,123, exceeding the full campaign goal of 5000 downloads with six months remaining. One month after campaign launch, website traffic to Formica.com increased 29% YOY, and remained 23% higher YOY a month later.
Agency: Curiosity
Client: Formica
Production: Drive Media House
My Role: Art Director
