Photography
Part of this campaign ask included a complete overhaul of the client's menu photography – a dream task when the food looks as indulgent as it tastes.
The Results
The "Put it in Your Face" campaign and ongoing social content had in-your-face messaging that not only gave permission, but practically dared diners to take on one of Penn Station's gooey, gargantuan subs. As a result, Penn Station saw a double-digit percentage increase in engagement rates month-to-month on social, while total reactions, comments and shares more than doubled. Delicious.
